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Medical packaging needs to be clear, simple and reliable

duhui 2022-02-14

Medical packaging needs to be clear, simple and reliable:


Medical packaging needs to be clear, simple and reliable!


Compelling communication


Appearance matters, especially in packaging design…or at least in the winning one! Food boxes should appear tasty and inviting, drink packaging lip-smacking, the medical ones trustworthy and reassuring, while all the other packages designed for daily use objects should be eye bobbling. Don’t you think?


Certainly, if it were always like that, it would be perfect but, sometimes, monotonous too.


The point is, regarding medical packaging, that it is really important to design pharmaceutical boxes that are beautiful, of course, but that are extremely clear and effective as well in order to avoid confusion by patients while purchasing and using them.


Drugs, you know, aim to nurse the patient and to soothe this or that pain. Pharma packaging must be able to communicate, first of all, features of the product inside in a clear and simple way.


Medical packaging: a style choice


That’s the reason why pharma packagings are generally characterised by a clean design with a white background, synonym for purity and sterility.


Medical Packaging


The name of product and the various textual information tend, or should tend, to the extreme legibility: it is very important, in fact, to immediately figure out both the name of medicine and its features (composition and use) entering all the essential information on packaging. To guarantee sufficient clearness of information some specific regulations for pharma packaging (as for other products) have been promulgated that regulate minimum dimensions of types, bar codes, etc… as well.


Colours are usually essential to differentiate the various dosages: cold and tenuous colours often refer to regular or light drugs, whilst warm hues are about stronger and more powerful and higher dosages.


Instead, concerning images, we start from medical illustrations of organs and various apparatus, until pictures of pills and tablets, passing through representations of chemical elements and molecules more or less stylised.


The importance of target group


Graphic choice may change based on the target audience, especially concerning medical products for adults and children.


A minimal, elegant and well defined graphic artwork contrasts with a more lively and colourful design, provided with images of kids, or designed for them, to let us know at a first glance the product target, reducing the margin of error and improving the purchase.


Where to find Medical Packaging?


New Angle pack is a leading company in China that focuses onMedical packaging supplies wholesale and product packaging customization. We solemnly promise to provide your products with excellent quality, reasonable prices and the highest cost performance.


Welcome to choose New Angle pack - a professional supplier focuses on Medical packaging supplies wholesale and product packaging customization.


For more product information about YouTube of Medical packaging supplies or product information, you can click on the relevant link below.




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