Product packaging custom makes you stand out
In such a dynamic and competitive market, there is one rather underestimated aspect that is now beginning to gain importance: Product packaging custom.
High-quality Product packaging custom is more than just a container for your product. It plays a variety of other roles. Here are notable reasons for your ecommerce business to begin using Product packaging custom today!
Create a great first impression
A crowded marketplace filled with a barrage of product messaging is confusing, but a unique first impression can make a brand stand out among the noise. We’re visual by nature, so we store information as we see it. That’s why attractive packaging not only attracts attention but it also retains it.
It’s also true that out of the many retailers offering similar kinds of products, people will remember those deliveries that were packaged in a more aesthetically pleasing way than the others.
Give them something to remember
Unique packaging makes your shipments more memorable, which can help keep your brand top-of-mind for future purchase decisions. After a positive unboxing experience, your customers are more likely to return for a repeat purchase.
Make your brand stand out
You can safely add custom packaging to your branding and marketing plans. Colorful or eye-catching packaging with your brand name and logo create high brand recall. Use this opportunity to build your brand further.
Capture your brand’s personality. If your brand is all about delicacy, customize your packaging to reflect that image in subtle colors and designs. Likewise, if your brand image is rugged, utilize primary colors and bold designs to make a lasting statement.
Increase perceived value of a product
Premium packaging and shipping improves overall brand perception. When it comes to shoppers, 61% of them said premium packaging makes a brand seem more upscale. That makes sense considering 49% of shoppers say that when they receive nice packaging, they are more excited about the brand.
Get more shares on social media
Custom packaging is a great way to promote your product on social media. Create hashtags for your brand (and print them on your boxes), then share photos of excited customers posing with your beautiful packaging.
Consider adding custom packaging to your branding and marketing plans. Colorful or eye-catching packaging with your brand name and logo produces high brand recall.
Create better brand loyalty and customer experience
When it comes to brand loyalty, 44% of shoppers say that when a product comes in premium packaging, it increases their confidence in how much they spend. This is a win because it involves less buyer remorse, which means those customers are more likely to buy from you again and recommend your brand to others.
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