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Several Elements of Chinese Product Packaging Design

duhui 2022-02-10

Several Elements of Chinese Product Packaging Design:


Several Elements of Chinese Product Packaging


The average consumer may think he or she shops based on practicality and logic, but usually, that is not the case. A lot of subconscious work goes into the average consumer’s choice of a product when presented with choices on a store shelf or an e-commerce page, and these choices may be made in a split second, even when people tell themselves they are “browsing.”


People can select products subconsciously, in only a fraction of a second. 


effective packaging design understands consumers and allows them to satisfy themselves that they are making a rational decision, while still appealing to emotion, culture, and preferences. It is a lot to ask from simple packaging design, but brands know that design can mean the difference between a successful product and one that languishes on the shelf. 


The following are a few basic elements of product packaging design.


It Should Strive for “Iconic Assets”


Think of brand icons that are recognized the world over. Coca-Cola, Apple, and Nike are just three examples. Not every brand will achieve iconic status, but packaging design should strive for it. The more iconic a brand’s design or logo, the easier it is for people to spot in newer contexts (such as new flavor offerings).


Product packaging custom

It Should Capture and Call Out Benefits


“Clean labeling” is hot right now. It means that labels offer clear, concise information about the brand and product, including health benefits, company values, and packaging sustainability. If your packaging is biodegradable or easy to recycle, the design should say so. If your product is low-sugar, organic, or plant-based, likewise, it should say so clearly. People care about unique product attributes.


It Should Be Designed for its Target Audience


You would not put a photo of a dog on a bag of cat food. While designing for the target audience is not always this straightforward, it is important for brands to learn to whom, exactly, their packaging designs appeal. Testing could show, for example, that a particular packaging design gives the impression of being “for women,” “for older people,” or “for trendsetters,” and you should know this. If your packaging design does not align with your target audience, it is probably time for a refresh.


Packaging design must not only contain products adequately and safely, it must include required elements like ingredient and nutritional information, as well as barcodes and other necessary elements. At the same time, it must appeal to consumers, often amid dozens of competing items. Packaging design should never be an afterthought because it is such a crucial element of the marketing strategy. Brands that ensure their packaging fulfills all the key elements consumers expect from packaging designs gain an edge over their competitors, whether they are sold online or in physical retail stores.


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