Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of brand image. It is critical in retail sales, where the right packaging design can attract the consumer's eye and make the product stand out next to a rack of the competitor's product.
Consider Consumer Behavior
Don't underestimate the impact of product packaging on consumer buying behavior. Color is often used in packaging to attract attention, but colors also must be taken in the context of the product’s marketing goals. For example, children’s cereal packaging has many bright colors that attract their eyes; health-focused cereals will have more whites and pastels to project a softer, more adult image. Brands with strong color patterns should incorporate them into the packaging design.
Color Patterns are Eye Catching
Similar types of products will often adopt similar packaging color and design. Black, silver and gold are often used for luxury products. White is a popular color for packaging cleaning products, and lavender can create the feeling of spiritualism to attract buyers of new-age products.
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